Sick Kids ads

Here's my rant. Why does Sick Kids Hosp. have to showcase stories of babies who died, on Teletoon, so I have to explain to my kids (6 & 5) what 'heart transplant' and 'her heart stopped' means. And why the Mommy is crying. I understand they're trying to raise money, but all I want to do after watching the ad is call their 1-800 number and ask them to stop putting those ads on kids channels.